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Plot Research

Research

A deep dive into culture, backed by video intelligence.

October 2026

The Halloween report

For 61 days, Plot watched 150K+ Halloween posts roll in on TikTok, Instagram and YouTube. Then we dug into the 10K most-viewed to see what people wore, what makeup and candy they reached for, and which brands showed up without a tag.

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Three Halloween costume posts: a Coraline trio, the Cat in the Hat and Heidi Klum as Medusa

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Spotted by Plot Back to School magazine cover

Trend report · September 22, 2026

Spotted by Plot: Back to School

Inde Navarette and Malcolm Todd modeling Gap apparel

Collaboration report · August 20, 2026

Gap Collaboration Insights

Hilary Duff performing on stage during the Lucky Me Tour

Culture report · August 10, 2026

The Hilary Duff Culture Report